Marketing : an introduction

Author(s)

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Pearson, c2015

12th ed

Available at  / 2 libraries

Search this Book/Journal

Note

Includes bibliographical references (p. 597-622) and indexes

Details

  • NCID
    BB16604494
  • ISBN
    • 9780133451276
  • LCCN
    2013033986
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston, [Mass.] ; Tokyo
  • Pages/Volumes
    xxviii, 644 p.
  • Size
    28 cm
  • Classification
  • Subject Headings
Page Top