Political communication and cognition
Author(s)
Bibliographic Information
Political communication and cognition
（Political campaigning and communication）
Palgrave Macmillan, 2014
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Note
Includes bibliographical references (p. 206-236) and index
Description and Table of Contents
Description
Political Communication and Cognition draws on a range of theories from communication psychology to explain how citizens receive communication about politics, how communication might make a citizen think and importantly what stimulates political participation, whether simply paying attention, chatting online or going to vote.
Table of Contents
1. Thinking Politics - An Introduction 2. Strategic Political Communication 3. Schema Theory for Understanding Political Cognition 4. Political Conditioning 5. Peripheral Cues and Personality Politics 6. Proximity Politics and Valence 7. Emotion Involvement and Deep Cognition 8. Thinking Twice 9. Political Participation in a Digital Age 10. Voting and Voter Decision Making 11. Modeling Political Cognition
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