CiNii Books - Creative work beyond the creative industries : innovation, employment and education

Policymakers globally are seeing the potential for future growth through embedding greater creativity across their economies. Yet much academic research has focused on the creative industries as traditionally defined, rather than looking at the bigger picture. CCI's research has been the exception, making significant conceptual and empirical breakthroughs in our understanding of creative work in the wider economy. This volume should be required reading for students, researchers and practitioners of innovation policy.' - Hasan Bakhshi, Director, Creative Economy in Policy & Research, Nesta, UK'Hearn and his colleagues have amassed an impressive array of empirical evidence, theoretical insights and policy prescriptions for understanding how creative workers are contributing to a variety of industries outside the purely cultural or creative industry sectors. The scope of their investigations includes healthcare, banking, manufacturing, digital technology, creative services, journalism, media and communication, and higher education. This book significantly advances our understanding of how creative workers are utilizing their capabilities to contribute broadly to the economy. It also offers important insights into professional learning for creative workers and shows how education can prepare future generations of creative study students to succeed in today s knowledge based economy.' - Robert DeFillippi, Suffolk University, US Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives. Despite the emergence of the creative worker, there is very little known about the work life of these 'creatives', and why companies seek to employ them. This book asks: how does creative work actually 'embed' into a service or product supply chain? What are creative services? Which industries are they working in? This collection explores these questions in relation to innovation, employment and education, using various methods and theoretical approaches, in order to examine the value of the embedded creative and to discover the implications of education and training for creative workers. This book will be of interest to practitioners, policy makers and industry leaders in the creative industries, in particular digital media, application development, design, journalism, media and communication. It will also appeal to academics and scholars of innovation, cultural studies, business management and labour studies. Contributors include: D. Bennett, R. Bridgstock, J. Coffey, S. Cunningham, S. Fitzgerald, A. Freeman, B. Goldsmith, G. Hearn, J. Pagan, P. Petocz, A. Podkalicka, J. Potts, A. Rainnie, J. Rodgers, J.H.P. Rodrigues, T. Shehadeh, D. Swan, O. Zelenko

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Contents: 1. Creative Work Beyond the Creative Industries: An introduction Greg Hearn, Ruth Bridgstock, Ben Goldsmith and Jess Rodgers PART I: FOUNDATIONAL ISSUES 2. Creative Labour and its Discontents : A reappraisal Stuart Cunningham 3. Compensating Differentials in Creative Industries and Occupations: Some Evidence from HILDA Jason Potts and Tarecq Shehadeh 4. Digital Creative Services in Education, Mining and Manufacturing: Pursuing Innovation through Interoperability Dan Swan and Greg Hearn 5. London's Creative Workforce Alan Freeman PART II: CASE STUDIES OF EMBEDDED CREATIVE EMPLOYMENT 6. Embedded Creatives in Australian Healthcare - An Update Janet Pagan and Jess Rodgers 7. Embedded Creatives in the Australian Manufacturing Industry Jess Rodgers 8. Embedded Digital Creatives Ben Goldsmith 9. Embedded Digital Creative Workers and Creative Services in Banking Ben Goldsmith 10. Looking Inside the Portfolio to Understand the Work of Creative Workers: A Study of Creatives in Perth Dawn Bennett, Jane Coffey, Scott Fitzgerald, Peter Petocz and Al Rainnie PART III: EDUCATION, LEARNING AND CAREERS 11. Learning Processes in Creative Services Teams: Towards a Dynamic Systems Theory Greg Hearn, Jose H.P. Rodrigues and Ruth Bridgstock 12. Translating Creative Skills: An Example of Youthworx Media for Marginalized Youth Aneta Podkalicka 13. Developing Agency in the Creative Career: A Design-Based Framework for Work Integrated Learning Oksana Zelenko and Ruth Bridgstock 14. Graduate Careers in Journalism, Media and Communications Within and Outside the Sector: Early Career Outcomes, Trajectories and Capabilities Ruth Bridgstock and Stuart Cunningham Index

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Creative work beyond the creative industries : innovation, employment and education

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