Strategic management and competitive advantage : concepts
著者
書誌事項
Strategic management and competitive advantage : concepts
Pearson, c2015
5th ed
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Just the essentials- Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
KEY TOPICS: What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
MARKET: For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
目次
Brief Contents
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process? 2
CHAPTER 2: Evaluating a Firm's External Environment 28
CHAPTER 3: Evaluating a Firm's Internal Capabilities 64indows User
End-of-Part 1 Cases PC 1-1
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership 102
CHAPTER 5: Product Differentiation 130
End-of-Part 2 Cases PC 2-1
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration 162
CHAPTER 7: Corporate Diversification 188
CHAPTER 8: Organizing to Implement Corporate Diversification 220
CHAPTER 9: Strategic Alliances 248
CHAPTER 10: Mergers and Acquisitions 276
CHAPTER 11: International Strategies 306
End-of-Part 3 Cases PC 3-1
Appendix: Analyzing Cases and Preparing for Class Discussions 343
Glossary 347
Company Index 355
Name Index 359
Subject Index
「Nielsen BookData」 より