International strategy : context, concepts and implications
Bibliographic Information
International strategy : context, concepts and implications
David Collis
Wiley, 2014
Available at / 7 libraries
Note
Includes bibliographical references and index
Summary: "This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally" -- Provided by publisher
Summary: "Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe" -- Provided by publisher
Description and Table of Contents
Description
THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY
Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.
Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.
Table of Contents
Acknowledgments ix
Preface xi
Introduction: Motivation and Definition - What is International Strategy? 1
PART ONE The Context Facing Multinational Firms 7
1 The Ubiquity and Importance of International Competition 9
2 Why Do Firms Go International? The Justification for the Existence of the Multinational Corporation 41
PART TWO Conceptual Framework: What is Different about International Strategy? 73
3 What is Distinctively International about International Strategy? 75
4 What is Uniquely Strategic about International Strategy? 99
5 Generic International Strategies 119
6 Choice of Generic International Strategy 163
PART THREE Managerial Implications 179
7 What Product? 181
8 Which Country? 217
9 Where to Locate? 259
10 How to Organize? 307
11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? 349
About the Author 361
Index 363
by "Nielsen BookData"