Designing and managing a research project : a business student's guide

著者

• Polonsky, Michael J.
• Waller, David S.

書誌事項

Designing and managing a research project : a business student's guide

Michael Jay Polonsky, David S. Waller

SAGE, c2015

3rd ed

• : [pbk.]

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Designing and Managing a Research Project: A Business Student's Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.

目次

Part I: The Foundations Chapter 1: Introduction What Is Research? How a Research Project Fits Within Your Business Education Overview of the Book Online Support Materials Real World Examples Case Study Chapter Questions References Chapter 2: Choosing a Topic Has the Topic Been Assigned? Steps in Choosing a Topic Project Checklist Case Study Chapter Questions References Chapter 3: The Role of the Supervisor Understanding Your Supervisor What Is the Role of a Supervisor? Selecting a Supervisor Other Supervisor Arrangements Ground Rules and Expectations Conclusion Project Checklist Case Study Chapter Questions References Chapter 4: Group Dynamics and the Role of Conflict Group Work and Conflict Positive and Negative Conflict General Causes of Conflict Conflict Stimulation Managing Conflict Conclusion Project Checklist Case Study Chapter Questions References Further Reading Chapter 5: Ethical Considerations What Is Human Intervention? Codes of Ethical Conduct/Practice Ethical Philosophies Ethical Issues to Consider Plagiarism, Academic Fraud and Misrepresenting the Results Technology Issues Conclusion Project Checklist Case Study Chapter Questions References Part II: Undertaking the Research Chapter 6: Planning the Research Project Importance of Planning The Research Process The Research Proposal Managing the Research Process Budgeting Conclusion Project Checklist Case Study Chapter Questions References Chapter 7: Literature Review What Is a Literature Review? How Can Literature Be Used? Where to Obtain Literature How to Write a Literature Review Referencing Managing Your References Project Checklist Case Study Chapter Questions References Chapter 8: Data Gathering Factors to Evaluate Data-Gathering Methods Types of Research Data Secondary Data Primary Data Mixed Methods Sampling Methods Research Errors Conclusion Project Checklist Case Study Chapter Questions References Appendix 8.1. Statistical Agencies Chapter 9: Qualitative Data Analysis Qualitative Data Collection Methods Implementation Analysis and Interpretation Conclusion Project Checklist Case Study Chapter Questions References Chapter 10: Quantitative Data Analysis Hypotheses, Errors, and Significance Empirically Examining Data Basic Analysis Basic Associations Basic Causal Relationships Introducing Advanced Techniques Conclusion Project Checklist Glossary Case Study Chapter Questions References Further Reading Chapter 11: Establishing Recommendations Describing the Results Discussion and Interpretation Research Implications Recommendation Guidelines Limitations Future Research Project Checklist Case Study Chapter Questions References Part III: Communicating the Results Chapter 12: Presenting the Results Ways to Present Research Findings Numerical Tables APA Style Charts and Graphs Pictures Maps Quotations Conclusion Project Checklist Case Study Chapter Questions References Chapter 13: Writing the Report Written Communication When to Write? Types of Reports Structure of a Project Report APA Standards Conclusion Project Checklist Case Study Chapter Questions References 14.Oral Presentations Before the Presentation The Presentation Wrapping Up Groups and Group Members in Presentations Video Presentations Conclusion Project Checklist Case Study Chapter Questions References 15.Concluding Remarks Some Final Hints for Those Undertaking a Project Case Study (Epilogue) Index About the Authors

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB1682472X
• ISBN:
  • 9781452276564
• LCCN: 2014005755
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xv, 330 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD30.4
  • DC23 : 650.072
• 件名:
  • LCSH : Business -- Research -- Methodology