Public relations and the history of ideas
著者
書誌事項
Public relations and the history of ideas
(Routledge new directions in public relations and communication research)
Routledge, 2014
- : hbk
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process.
The works are stimulating and diverse and were written to address some of society's biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them.
This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.
目次
Chapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius, Analects Chapter 3. Noble Falsehoods and PR - Plato, The Republic Chapter 4. The Problem of Perfection - Al-Farabi, On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther, The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz, On War Chapter 7. PR, Scientific Inquiry and Utopian Mysticism - Marx & Engels, Communist Manifesto Chapter 8. Proofing Against Puffing - Mill, On Liberty Chapter 9. Modern Campaign Management? - Gandhi, An Autobiography, or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek, The Road to Serfdom Chapter 11. PR's Choice: Creating Audiences or Discovering Individuals - Jung, The Undiscovered Self Chapter 12. PR's Future: Irrational or Rational? Magical or scientific? Individual or collective?
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