Public relations and the history of ideas
Author(s)
Bibliographic Information
Public relations and the history of ideas
(Routledge new directions in public relations and communication research)
Routledge, 2014
- : hbk
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process.
The works are stimulating and diverse and were written to address some of society's biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them.
This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.
Table of Contents
Chapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius, Analects Chapter 3. Noble Falsehoods and PR - Plato, The Republic Chapter 4. The Problem of Perfection - Al-Farabi, On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther, The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz, On War Chapter 7. PR, Scientific Inquiry and Utopian Mysticism - Marx & Engels, Communist Manifesto Chapter 8. Proofing Against Puffing - Mill, On Liberty Chapter 9. Modern Campaign Management? - Gandhi, An Autobiography, or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek, The Road to Serfdom Chapter 11. PR's Choice: Creating Audiences or Discovering Individuals - Jung, The Undiscovered Self Chapter 12. PR's Future: Irrational or Rational? Magical or scientific? Individual or collective?
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