Unleashing creativity and innovation : nine lessons from nature for enterprise growth and career success
著者
書誌事項
Unleashing creativity and innovation : nine lessons from nature for enterprise growth and career success
Wiley, c2014
- : cloth
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注記
Includes index
内容説明・目次
内容説明
Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn * How to build a reputation as a creative thinker and become management s go-to person for innovative business solutions * Four steps for unleashing their creative potential and generating creative ideas * Four communication skills to gain acceptance of your ideas * Two words that guarantee promotions * How to minimize internal and external negative influences that obstruct creative energy flow * How to stop self-censoring and how to confidently express their ideas * How to trust that all the resources for germinating creative ideas are within them
目次
Preface xi Introduction xvii Part I Creativity and Innovation: The Keys to Enterprise Growth and Career Success in the Twenty-First Century 1 Part II The Four Requirements for the Mind to Generate Creative Ideas 13 Part III Seven Unleashing Creativity Lessons from Nature for Creating the Requirements 25 Part IV The Tested and Proven Three-Step Innovation Process 99 Part V Two Leading for Innovation Lessons from Nature for Engaging Your Team in the Innovation Process 109 Closing Thoughts: MINT in Action 129 References 143 Acknowledgments 145 About the Author 147 Products and Services Available 149 Index 151
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