The marketing pathfinder : key concepts and cases for marketing strategy and decision making

書誌事項

The marketing pathfinder : key concepts and cases for marketing strategy and decision making

David Stewart, Michael Saren ; series editors, Stephen Cummings, Duncan Angwin

Wiley, 2014

タイトル別名

Pathfinder

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注記

Includes bibliographical references and index

"As part of the 'Pathfinder' series"--P. vii

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