Real luxury : how luxury brands can create value for the long term
著者
書誌事項
Real luxury : how luxury brands can create value for the long term
Palgrave Macmillan, 2014
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
目次
Introduction 1. A Dilemma Across Time and Culture 2. The Strengths and Weaknesses of Luxury 3. The Environment for Luxury 4. Luxury and the Search for Meaning 5. Towards a Socially Valuable Business 6. Creating a Culture of Shared Value 7. Adapting the Business Model 8. The Outlook for Luxury
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