Strategic management in the garment industry
Author(s)
Bibliographic Information
Strategic management in the garment industry
（Woodhead Publishing India in textiles）
Woodhead Publishing India , Woodhead Publishing, 2012
- : Woodhead Publishing India
- : Woodhead Publishing
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Note
Includes bibliographical references and index
Description and Table of Contents
- Volume
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: Woodhead Publishing ISBN 9780857095824
Description
Strategy implementation in the garment industry requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a long-term strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. This book illustrates advances in business strategy in the garment industry for current and future managers in garment industry, students of textile technology, engineers and top managers in the garment industry.
Table of Contents
- Strategic management
- Garment industry
- Strategic marketing in garment industry
- Strategic management in garment industry
- Strategic methods
- Organizational behaviour.
- Volume
-
: Woodhead Publishing India ISBN 9789380308227
Description
The book discusses the advances in business strategy in the garment industry for current and future managers in the garment industry, students of textile technology, and engineers.
Table of Contents
Strategic management. Garment industry. Strategic marketing in garment industry. Strategic management in the garment industry. Strategic methods. Organizational Behaviour.
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