Strategic management in the garment industry
著者
書誌事項
Strategic management in the garment industry
（Woodhead Publishing India in textiles）
Woodhead Publishing India , Woodhead Publishing, 2012
- : Woodhead Publishing India
- : Woodhead Publishing
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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: Woodhead Publishing ISBN 9780857095824
内容説明
Strategy implementation in the garment industry requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a long-term strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. This book illustrates advances in business strategy in the garment industry for current and future managers in garment industry, students of textile technology, engineers and top managers in the garment industry.
目次
- Strategic management
- Garment industry
- Strategic marketing in garment industry
- Strategic management in garment industry
- Strategic methods
- Organizational behaviour.
- 巻冊次
-
: Woodhead Publishing India ISBN 9789380308227
内容説明
The book discusses the advances in business strategy in the garment industry for current and future managers in the garment industry, students of textile technology, and engineers.
目次
Strategic management. Garment industry. Strategic marketing in garment industry. Strategic management in the garment industry. Strategic methods. Organizational Behaviour.
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