CiNii 図書 - Africa rising : how 900 million African consumers offer more than you think

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a "media dark" continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.

Preface Consumer Safari x Part I: The African Opportunity 1 Baking Bread in Zimbabwe 3 2 Africa Is Richer Than You Think 29 3 The Power of Africa Two 57 Part II: Realizing the Opportunity 4 Harnessing the Hanouti: Opportunities in Organizing the Market 77 5 Building Mama Habiba an Ice Factory: Opportunities in Infrastructure 105 6 Running with the Cheetah Generation: Opportunities in Africa's Youth Market 127 7 Hello to Nollywood: Opportunities in Media and Entertainment 147 8 Coming Home: Opportunities in the African Diaspora 167 Conclusion Ubuntu Market 187 Endnotes 221 Acknowledgments 239 Index 247 4-color insert located in the book center

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Africa rising : how 900 million African consumers offer more than you think

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