Advertising account planning : planning and managing an IMC campaign

著者

• Kelley, Larry D.
• Jugenheimer, Donald W

書誌事項

Advertising account planning : planning and managing an IMC campaign

Larry D. Kelley and Donald W. Jugenheimer

M.E. Sharpe, c2015

3rd ed

• : hardcover

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BB17026156
• ISBN:
  • 9780765640352
• LCCN: 2013050998
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Armonk, N.Y.
• ページ数/冊数: ix, 252 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC23 : 659.1/11
  • DC : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising -- Management
  • LCSH : Advertising campaigns