Marketing value metrics : a new metrics model to measure marketing effectiveness

書誌事項

Marketing value metrics : a new metrics model to measure marketing effectiveness

Malcolm McDonald, Peter Mouncey and Stan Maklan

Kogan Page, 2014

[2nd ed.]

タイトル別名

Marketing accountability

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注記

"First published ... in 2009 by Kogan Page Limited as Marketing Accountability. Second edition published in 2014 as Marketing Value Metrics" -- T.p. verso

Includes bibliographical references and index

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