Marketing value metrics : a new metrics model to measure marketing effectiveness
著者
書誌事項
Marketing value metrics : a new metrics model to measure marketing effectiveness
Kogan Page, 2014
[2nd ed.]
- タイトル別名
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Marketing accountability
大学図書館所蔵 件 / 全3件
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該当する所蔵館はありません
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注記
"First published ... in 2009 by Kogan Page Limited as Marketing Accountability. Second edition published in 2014 as Marketing Value Metrics" -- T.p. verso
Includes bibliographical references and index
