Developing churn models using data mining techniques and social network analysis

Author(s)

• Klepac, Goran
• Kopal, Robert
• Mršić, Leo

Bibliographic Information

Developing churn models using data mining techniques and social network analysis

Goran Klepac, Robert Kopal, Leo Mršić

（Research essentials）

Information Science Reference, an imprint of IGI Global, c2015

Note

Includes bibliographical references (p. 297-303) and index

Details

• NCID: BB1705499X
• ISBN:
  • 9781466662889
• LCCN: 2014017276
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, Pa.
• Pages/Volumes: xvii, 308 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.525
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Customer loyalty
  • LCSH : Consumer satisfaction
  • LCSH : Data mining
• Parent Bibliography ID:
  • BB14440975