Advertising & IMC : principles & practice

Author(s)

• Moriarty, Sandra E. (Sandra Ernst)
• Mitchell, Nancy
• Wells, William

Bibliographic Information

Advertising & IMC : principles & practice

Sandra Moriarty, Nancy Mitchell, William Wells

Pearson, c2015

10th ed

Note

Includes bibliographical references (p. 609-619) and index

Details

• NCID: BB17179860
• ISBN:
  • 9780133506884
• LCCN: 2013023260
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxx, 639 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC23 : 659.1
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising