Legacy, sustainability and CSR at mega sport events : an analysis of the UEFA EURO 2008 in Switzerland
著者
書誌事項
Legacy, sustainability and CSR at mega sport events : an analysis of the UEFA EURO 2008 in Switzerland
（Event- und Impaktforschung / herausgegeben von Holger Preuß, Markus Kurscheidt）（Research）
Springer Gabler, c2014
- : [pbk.]
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注記
Includes bibliographical references (p. [139]-151)
内容説明・目次
内容説明
The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.
目次
Corporate Governance & Corporate Social Responsibility.- Cultural and Societal Sustainability of Mega Events.- The Policy Makers for Mega Sporting Events.
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