Strategic management : text and cases
著者
書誌事項
Strategic management : text and cases
McGraw-Hill Education, c2014
7th ed
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注記
Previous ed.: c2012
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
目次
PART ONE: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analysing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
PART TWO: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
PART THREE: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organisation and an Ethical Organisation
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
PART FOUR: CASE ANALYSIS
Chapter 13: Analyzing Strategic Management Cases
CASES
Robin Hood
Edward Marshall Boehm, Inc.
American International Group and the Bonus Fiasco
Pixar
The Casino Industry
Apple Inc.: Still Taking a Bite Out of the Competition?
Weight Watchers International Inc.
Jamba Juice
Ann Taylor
Heineken
QVC
World Wrestling Entertainment
eBay: Expanding into China
Microfinance: Going Global... and Going Public?
McDonald's
The Movie Exhibition Industry 2013
Is Dippin' Dots Frozen Out
Johnson & Johnson
Zynga
The Boston Beer Company
Southwest Airlines: Is Luv Soaring or Sour?
JetBlue Airlines: Getting Over the "Blues?"
Beiersdorf AG: Expanding Nivea's Global Reach
Louis Vuitton
Nintendo's WiiU
Backers Beware: Kickstarter Is Not A Store
Samsung Electronics
The Windsurfing Industry
Procter & Gamble
FreshDirect: Is It Really Fresh?
General Motors
Is One Ford Really Working?
Campbell: Is the Soup Still Simmering?
United Way Worldwide
Keurig: Convenience, Choice, and Competitive Brands
Yahoo!
「Nielsen BookData」 より