MKTG 7

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

MKTG 7

[Charles W. Lamb, Joseph F. Hair, Carl McDaniel]

South-Western, c2014

Student ed

• : pbk

Other Title

Marketing 7

Note

Title from cover

Includes bibliographical references and index

Details

• NCID: BB17228558
• ISBN:
  • 9781285091860
• LCCN: 2012955793
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xiv, 386, [40] p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing