Basic marketing research : integration of social media

Author(s)

• Malhotra, Naresh K.

Bibliographic Information

Basic marketing research : integration of social media

Naresh K. Malhotra

Pearson, c2012

4th ed., international ed

Note

Includes bibliographical references and index

Details

• NCID: BB17318490
• ISBN:
  • 9780132570183
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: 672 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.83
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research