Business communication : building critical skills
著者
書誌事項
Business communication : building critical skills
McGraw-Hill Irwin, c2014
6th ed
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注記
Glossary: p. 516-523
Includes bibliographical references and index
Previous edition 2011
内容説明・目次
内容説明
Freedom. Flexibility. Focus.
Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.
目次
Unit 1 Building Blocks for Effective Messages Module 1: Business Communication, Management, and Success Module 2: Adapting Your Message to Your Audience Module 3: Communicating Across Cultures Module 4: Planning, Writing, and Revising Module 5: Designing Documents, Slides, and ScreensUnit 2 Creating Goodwill Module 6: You-Attitude Module 7: Positive Emphasis Module 8: Reader BenefitsUnit 3 Letters, Memos, and E-Mail Messages Module 9: Formats for Letters and Memos Module 10: Informative and Positive Messages Module 11: Negative Messages Module 12: Persuasive Messages Module 13: E-mail Messages, Web Writing, and TechnologyUnit 4 Polishing Your Writing Module 14: Editing for Grammar and Punctuation Module 15: Choosing the Right Word Module 16: Revising Sentences and ParagraphsUnit 5 Interpersonal Communication Module 17: Listening Module 18: Working and Writing in Teams Module 19: Planning, Conducting, and Recording Meetings Module 20: Making Oral PresentationsUnit 6 Research, Reports, and Visuals Module 21: Proposals and Progress Reports Module 22: Finding, Analyzing, and Documenting Information Module 23: Short Reports Module 24: Long Reports Module 25: Using VisualsUnit 7 Job Hunting Module 26: Researching Jobs Module 27: REsumEs Module 28: Job Application Letters Module 29: Job Interviews Module 30: Follow-Up Letters and Calls and Job Offers
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