The rise of the new East : business strategies for success in a world of increasing complexity
著者
書誌事項
The rise of the new East : business strategies for success in a world of increasing complexity
Palgrave Macmillan, 2014
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
目次
1. The Rise of the East's Middle Class 2. The End of "Made in China" 3. Tapping into the Muslim Market 4. Bollywood Stars and Indonesian Punk Rock 5. China Goes Global, Again 6. Small Trucks and Big Planes 7. The East's Uncertain Urban Future 8. A Water and Energy Nexus 9. Conclusion
「Nielsen BookData」 より