Fashion branding and consumer behaviors : scientific models

Author(s)

• Choi, Tsan-Ming

Bibliographic Information

Fashion branding and consumer behaviors : scientific models

Tsan-Ming Choi, editor

（International series on consumer science）

Springer, c2014

Note

Includes bibliographical references and index

Details

• NCID: BB1743234X
• ISBN:
  • 9781493902767
• LCCN: 2014930099
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 151 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior -- Psychological aspects
  • LCSH : Branding (Marketing)
  • LCSH : Fashion
• Parent Bibliography ID:
  • BB05327960