International marketing

Author(s)

• Kotabe, Masaaki
• Helsen, Kristiaan

Bibliographic Information

International marketing

Masaaki Kotabe, Kristiaan Helsen

Wiley, c2015

6th ed., international student version

Note

Includes bibliographical references and indexes

Details

• NCID: BB17471090
• ISBN:
  • 9781118830284
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xxiv, 595 p.
• Size: 26 cm
• Classification:
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International economic relations
  • LCSH : Globalization