A sociology of the World Rally Championship : history, identity, memories and place

Bibliographic Information

A sociology of the World Rally Championship : history, identity, memories and place

Hans Erik Naess

Palgrave Macmillan, 2014

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Includes bibliographical references and index

Description and Table of Contents

Description

Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.

Table of Contents

1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value

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