Marketing

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.
• Rudelius, William

Bibliographic Information

Marketing

Roger A. Kerin, Steven W. Hartley, William Rudelius

McGraw-Hill Education, c2015

12th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB17608162
• ISBN:
  • 9780077861032
• LCCN: 2013039848
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xliv, 740 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing