Integrated communications in the postmodern era

Author(s)

• Kitchen, Philip J.
• Uzunoğlu, Ebru

Bibliographic Information

Integrated communications in the postmodern era

edited by Philip J. Kitchen and Ebru Uzunoğlu

Palgrave Macmillan, 2015

• : hardback

Note

Includes bibliographical references and index

Details

• NCID: BB17615055
• ISBN:
  • 9781137388537
• LCCN: 2014029410
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xviii, 268 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.123
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing
  • LCSH : Mass media