Integrated communications in the postmodern era
著者
書誌事項
Integrated communications in the postmodern era
Palgrave Macmillan, 2015
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
目次
- 1. Introduction: Integrated Communications in the Post Modern Age
- Philip J. Kitchen and Ebru Uzunoglu 2. Integrated Marketing Communications: A Contextual Approach
- Philip J. Kitchen and Marwa Tourky 3. Integrating Communication at Tourism Destinations: Meeting the Needs of Tourists
- Enrique Ortega, Beatriz Rodriguez , and Maria J. Such-Devesa 4. Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing
- Guda Van Noort, Lotte M. Willemsen, Peter Kerkhof and Joost W.M. Verhoeven 5. Stakeholder Engagement - Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
- Klement Podnar and Ursa Golob 6. The Effects of Marketing Communications and Social Interactions Through Virtual Communities on Consumer-based Brand Equity
- B. Zafer Erdogan and Tolga Torun 7. Corporate Social Responsibility (CSR) Communication: A Turkish Exemplar
- Selin Turkel and Aysun Akan 8. Fostering Interactivity through Responsiveness: The Case of Turkish Environmental Non-Profit Organization Websites
- Sema Misci Kip and Ebru Uzunoglu 9. The Making of Gender and Culture in Commercials: Snickers Advertisements
- Yesim Kaptan and Burcu OEksuz 10. The Changing Paradigm of Public Relations in Turkey: From Past to Present
- Serra Goerpe 11. Rethinking the Role of 'The Idea' in Integrated Communications
- P?nar Umul UEnsal, Burcu Yaman, Burak Amirak, and Sercin Sun ?peke?en
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