CiNii Books - Integrated communications in the postmodern era

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Table of Contents

1. Introduction: Integrated Communications in the Post Modern Age
Philip J. Kitchen and Ebru Uzunoglu 2. Integrated Marketing Communications: A Contextual Approach
Philip J. Kitchen and Marwa Tourky 3. Integrating Communication at Tourism Destinations: Meeting the Needs of Tourists
Enrique Ortega, Beatriz Rodriguez , and Maria J. Such-Devesa 4. Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing
Guda Van Noort, Lotte M. Willemsen, Peter Kerkhof and Joost W.M. Verhoeven 5. Stakeholder Engagement - Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
Klement Podnar and Ursa Golob 6. The Effects of Marketing Communications and Social Interactions Through Virtual Communities on Consumer-based Brand Equity
B. Zafer Erdogan and Tolga Torun 7. Corporate Social Responsibility (CSR) Communication: A Turkish Exemplar
Selin Turkel and Aysun Akan 8. Fostering Interactivity through Responsiveness: The Case of Turkish Environmental Non-Profit Organization Websites
Sema Misci Kip and Ebru Uzunoglu 9. The Making of Gender and Culture in Commercials: Snickers Advertisements
Yesim Kaptan and Burcu OEksuz 10. The Changing Paradigm of Public Relations in Turkey: From Past to Present
Serra Goerpe 11. Rethinking the Role of 'The Idea' in Integrated Communications
P?nar Umul UEnsal, Burcu Yaman, Burak Amirak, and Sercin Sun ?peke?en

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Integrated communications in the postmodern era

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