Integrated communications in the postmodern era

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Bibliographic Information

Integrated communications in the postmodern era

edited by Philip J. Kitchen and Ebru Uzunoğlu

Palgrave Macmillan, 2015

  • : hardback

Available at  / 3 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Table of Contents

  • 1. Introduction: Integrated Communications in the Post Modern Age
  • Philip J. Kitchen and Ebru Uzunoglu 2. Integrated Marketing Communications: A Contextual Approach
  • Philip J. Kitchen and Marwa Tourky 3. Integrating Communication at Tourism Destinations: Meeting the Needs of Tourists
  • Enrique Ortega, Beatriz Rodriguez , and Maria J. Such-Devesa 4. Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing
  • Guda Van Noort, Lotte M. Willemsen, Peter Kerkhof and Joost W.M. Verhoeven 5. Stakeholder Engagement - Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online Media
  • Klement Podnar and Ursa Golob 6. The Effects of Marketing Communications and Social Interactions Through Virtual Communities on Consumer-based Brand Equity
  • B. Zafer Erdogan and Tolga Torun 7. Corporate Social Responsibility (CSR) Communication: A Turkish Exemplar
  • Selin Turkel and Aysun Akan 8. Fostering Interactivity through Responsiveness: The Case of Turkish Environmental Non-Profit Organization Websites
  • Sema Misci Kip and Ebru Uzunoglu 9. The Making of Gender and Culture in Commercials: Snickers Advertisements
  • Yesim Kaptan and Burcu OEksuz 10. The Changing Paradigm of Public Relations in Turkey: From Past to Present
  • Serra Goerpe 11. Rethinking the Role of 'The Idea' in Integrated Communications
  • P?nar Umul UEnsal, Burcu Yaman, Burak Amirak, and Sercin Sun ?peke?en

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