Understanding communication research methods : a theoretical and practical approach

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書誌事項

Understanding communication research methods : a theoretical and practical approach

Stephen M. Croucher and Daniel Cronn-Mills

Routledge, 2015

  • : hbk
  • : pbk

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注記

Includes bibliographical references (p. [338]-352) and index

内容説明・目次

内容説明

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

目次

I. Foundations of Research 1. Introduction 2. Research Ethics 3. The Positivist Approach 4. The Interpretive Paradigm 5. The Critical Paradigm 6. Data 7. Warrants II. Applied Research 8. Interviewing 9. Focus Groups 10. Ethnography 11. Surveys 12. Experiments 13. Descriptive Statistics 14. Inferential Statistics 15. Content Analysis 16. Rhetorical Criticism 17. Critical/Cultural Studies

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