Strategies in sports marketing : technologies and emerging trends
著者
書誌事項
Strategies in sports marketing : technologies and emerging trends
（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）（Premier reference source）
Business Science Reference, c2014
- : hardcover
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilising emergent technologies and strategies.
Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organisations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
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