A bibliography on new product planning

Author(s)

• Megathlin, Donald E.
• Schaeffer, Winnifred E.

Bibliographic Information

A bibliography on new product planning

compiled by Donald E. Megathlin and Winnifred E. Schaeffer

（AMA bibliography series, no. 5）

American Marketing Association, c1966

2nd ed

Note

Includes index

Details

• NCID: BB17736683
• LCCN: 67009450
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: x, 62 p.
• Size: 23 cm
• Classification:
  • LCC : Z7164.C81
  • DC : 016.6585/7
• Subject Headings:
  • LCSH : New products -- Bibliography
• Parent Bibliography ID:
  • BA13505353