A global view on intercultural management : challenges in a globalized world

著者

• Rothlauf, Jürgen

書誌事項

A global view on intercultural management : challenges in a globalized world

Jürgen Rothlauf

De Gruyter Oldenbourg, 2014

• : [pbk.]

注記

Includes bibliographical references (p. [301]-329) and index

内容説明・目次

内容説明

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB17756829
• ISBN:
  • 9783110400625
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Berlin ; München ; Boston, Mass.
• ページ数/冊数: xvi, 335 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 658.4
  • SG : 650
• 件名:
  • LCSH : Diversity in the workplace -- Management
  • LCSH : International business enterprises--Employees
  • LCSH : Multiculturalism