A framework for marketing management

Author(s)

• Kotler, Philip
• Keller, Kevin Lane

Bibliographic Information

A framework for marketing management

Philip Kotler, Kevin Lane Keller

Pearson Education, c2016

6th ed

Note

Includes indexes

Details

• NCID: BB17831990
• ISBN:
  • 9780133871319
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxi, 320 p.
• Size: 23 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Management -- Computer simulation