Making ads pay

Author(s)

• Caples, John

Bibliographic Information

Making ads pay

by John Caples

Dover, 1966, c1957

Note

"Dover edition, first published in 1966"--T.p. verso

Includes index

Details

• NCID: BB17855999
• ISBN:
  • 048621575X
• LCCN: 66017121
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 248 p
• Size: 21 cm
• Classification:
  • LCC : HF5825
• Subject Headings:
  • LCSH : Advertising copy