The SOCO scale : a measure of the customer orientation of salespeople

Author(s)

Bibliographic Information

The SOCO scale : a measure of the customer orientation of salespeople

Robert Saxe and Barton A. Weitz

American Marketing Association, [1982]

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Note

Caption title

"Reprinted from JMR, Journal of marketing research"--Cover

Excerpt from: Journal of marketing research, vol. XIX (August 1982), pp. 343-351

Bibliography: p. 351

Details

  • NCID
    BB17876897
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [Cambridge, Mass.]
  • Pages/Volumes
    p. 343-351
  • Size
    28 cm
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