Corporate entrepreneurship : how to create a thriving entrepreneurial spirit throughout your company
著者
書誌事項
Corporate entrepreneurship : how to create a thriving entrepreneurial spirit throughout your company
McGraw-Hill, c2012
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注記
Includes bibliographical references (p. 309-324) and index
内容説明・目次
内容説明
Beat the competition with INTERNAL INNOVATION
If 3M's corporate leadership hadn't given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . .
Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition.
Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company.
Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to:
Identify, evaluate, and fund venture opportunitiesRecognize bright corporate entrepreneurs and create their compensation plansCreate business plans that avoid failure, optimize success, and develop and sustain corporate venturingManage the internal politics of venturingEffectively implement corporate venturing into your organization
Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential.
If your employees aren't innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top-all over the world.
目次
Chapter 1: Entrepreneurship versus Intrapreneurship (Corporate Entrepreneurship)Chapter 2: Behavioral Aspects of Corporate Entrepreneurship
Chapter 3: Formatting and Managing the Corporate Entrepreneurship Process
Chapter 4: Locating the Venture in the Organization
Chapter 5: Identifying, Evaluating, and Selecting Opportunity
Chapter 6: Developing the Business Plan
Chapter 7: Selecting, Evaluating, and Compensating Venture Management
Chapter 8: Organizing the Venture
Chapter 9: Funding the Venture: The Internal Venture Capital Unit
Chapter 10: Controlling the Venture
Chapter 11: The Internal Politics of Venturing
Chapter 12: Lessons for the Future: Working up Corporate Entrepreneurship in Your Organization
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