Strategic management : text and cases
著者
書誌事項
Strategic management : text and cases
McGraw-Hill Education, c2014
7th ed., global ed.
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
目次
Part One: Strategic Analysis
Chapter 1- Strategic Management: Creating CompetitiveAdvantages
Chapter 2- Analyzing the External Environment ofthe Firm: Creating Competitive Advantages
Chapter 3- Assessing the Internal Environmentof the Firm
Chapter 4- Recognizing a Firm's Intellectual Assets:Moving beyond a Firm's TangibleResources
Part Two: Strategic Formulation
Chapter 5- Business-Level Strategy: Creating andSustaining Competitive Advantages
Chapter 6- Corporate-Level Strategy: CreatingValue through Diversification
Chapter 7- International Strategy: Creating Valuein Global Markets
Chapter 8- Entrepreneurial Strategyand Competitive Dynamics
Part Three: Strategic Implementation
Chapter 9- Strategic Control and CorporateGovernance
Chapter 10- Creating Effective Organizational Designs
Chapter 11- Strategic Leadership: Creating a LearningOrganization and an Ethical Organization
Chapter 12- Managing Innovation and FosteringCorporate Entrepreneurship
Part Four: Case Analysis
Chapter 13- Analysing Strategic Management Case
「Nielsen BookData」 より
