Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Author(s)

• Venkatesan, Rajkumar
• Farris, Paul
• Wilcox, Ronald T.

Bibliographic Information

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox

Pearson Education, c2015

Note

Includes index

Details

• NCID: BB17943724
• ISBN:
  • 9780133552522
• LCCN: 2014937240
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xix, 300 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8/02
  • DC23 : 658.83
  • LCC : HF5415.127
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Marketing research -- Case studies
  • LCSH : Market segmentation
  • LCSH : Revenue management
  • LCSH : Consumer profiling -- Research