Cutting-edge marketing analytics : real world cases and data sets for hands on learning

著者

• Venkatesan, Rajkumar
• Farris, Paul
• Wilcox, Ronald T.

書誌事項

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox

Pearson Education, c2015

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB17943724
• ISBN:
  • 9780133552522
• LCCN: 2014937240
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xix, 300 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.8/02
  • DC23 : 658.83
  • LCC : HF5415.127
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Marketing research -- Case studies
  • LCSH : Market segmentation
  • LCSH : Revenue management
  • LCSH : Consumer profiling -- Research