Ethnography and the corporate encounter : reflections on research in and of corporations
Author(s)
Bibliographic Information
Ethnography and the corporate encounter : reflections on research in and of corporations
（Studies in public and applied anthropology, v. 5）
Berghahn Books, 2010
- pbk.
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Note
Includes bibliographical references and index
"First paperback edition in 2010"--t.p. verso
Description and Table of Contents
Description
Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
Table of Contents
Acknowledgements
Introduction
Chapter 1. Business, anthropology and the growth of corporate ethnography
Melissa Cefkin
Encounters with corporate epistemologies Chapter 2. "My customers are different!" identity, difference and the political economy of design
Donna K. Flynn
Doing anthropology in organizational contexts
Chapter 3. Participatory ethnography at work: Practicing in the puzzle palaces of a large, complex healthcare organization
Chris Darrouzet, Helga Wild and Susann Wilkinson
Chapter 4. Working in corporate jungles: Reflections on ethnographic praxis in industry
Brigitte Jordan with Monique Lambert
Refractions of anthropological ways of being and knowing
Chapter 5. Writing on walls: The materiality of social memory in corporate research
Dawn Nafus and Ken Anderson
Chapter 6. The anthropologist as ontological choreographer
Francoise Brun-Cottan
Epistemologies, Part Two: Culture and the corporate encounter
Chapter 7. Emergent culture, slippery culture - conflicting conceptualizations of culture in commercial ethnography
Martin Ortlieb
Another look: commentaries from the academy and corporate research
Chapter 8. Insider trading: Engaging and valuing corporate ethnography
Jeanette Blomberg
Chapter 9. Emergent forms of life in corporate arenas
Michael M. J. Fischer
Notes on contributors
Bibliography
Index
by "Nielsen BookData"