Handbook on research in relationship marketing

Author(s)

• Morgan, Robert Murray
• Parish, Janet Turner
• Deitz, George

Bibliographic Information

Handbook on research in relationship marketing

edited by Robert M. Morgan, Janet Turner Parish, George Deitz

E. Elgar Pub., c2015

• : cased

Note

Includes bibliographical references and index

Details

• NCID: BB18074664
• ISBN:
  • 9781848443686
• LCCN: 2014950741
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: viii, 344 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Relationship marketing