Managing the football world cup

著者

書誌事項

Managing the football world cup

edited by Stephen Frawley and Daryl Adair

Palgrave Macmillan, 2014

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event.

目次

  • 1. Managing the World Cup: Managerial Dimensions
  • Stephen Frawley and Daryl Adair 2. Managing World Cup Legacy
  • John Horne 3. Using New Media to Engage Consumers at the Football World Cup
  • Adam Karg and Daniel Lock 4. Broadcasting the World Cup
  • Harry Arne Solberg and Chris Gratton 5. Ambush Marketing and the Football World Cup
  • Simon Chadwick, Ran Liu and Des Thwaites 6. The Challenge of Utilising World Cup Venues
  • Holger Preuss, Harry Arne Solberg and Jens Alm 7. World Cup Stadium Development and Sustainability
  • Les Street, Stephen Frawley and Sarah Cobourn 8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites
  • Simone Eisenhauer, Daryl Adair and Tracy Taylor 9. Managing Transport at the Football World Cup
  • Eva Kassens-Noor 10. Managing Security at the World Cup
  • Kristine Toohey and Tracy Taylor 11. An Evaluation of the FIFA Governance Reform Process of 2011-2013
  • Roger Pielke, Jr. 12. Managing the World Cup: Future Research
  • Stephen Frawley and Daryl Adair

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