The handbook of persuasion and social marketing
Author(s)
Bibliographic Information
The handbook of persuasion and social marketing
Praeger, c2015
- : 3 v. set
Description and Table of Contents
Description
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.
Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall.
This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Table of Contents
Volume 3: Applications and Uses
Chapter One: Introduction
David W. Stewart
Chapter Two: Social Marketing and Healthy Behavior
Punam A. Keller
Chapter Three: Social Marketing to Advance Food Well-being
Melissa G. Bublitz, Lauren G. Block, and Sonya A. Grier
Chapter Four: Disasters and Social Marketing
Ingrid M. Martin, Wade E. Martin, Stacey Menzel Baker, Debra L. Scammon, and Josh Wiener
Chapter Five: Marketing the 2010 Census: Meeting the Challenges of Persuasion in the Largest-Ever Social Marketing Campaign
Jerome D. Williams, Nancy Bates, Michael A. Lotti, and Monica J. Wroblewski
Chapter Six: The Role of Social Marketing in Preventing and Reducing Substance Abuse
J. Craig Andrews and Richard G. Netemeyer
Chapter Seven: Social Marketing and Family Planning: Family Planning Issues around the World
Ruby Roy Dholakia and Nikhilesh Dholakia
Chapter Eight: Social Marketing and Responsible Financial Management
Joonkyung Kim, Min Zhao, and Dilip Soman
Chapter Nine: Social Marketing Environmental Case Studies
Kelley Dennings, Dana Hecht, Cecile Carson, Mike Newton-Ward, Jay Kassirer, Arien Korteland, Marc Pedersen, and Brian A. Day
Chapter Ten: The Role of Social Entrepreneurship in Successful Social Marketing
Ronald Paul Hill, Nora E. Moran, and Scott L. Newbert
Chapter Eleven: Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis
Regina M. Airey, Tricia Braun, Amy Sausser, and David W. Stewart
Index
About the Editor and Contributors
by "Nielsen BookData"