Urban destination marketing in contemporary Europe : uniting theory and practice
著者
書誌事項
Urban destination marketing in contemporary Europe : uniting theory and practice
（Aspects of tourism, 66）
Channel View Publications, c2015
- : hbk
- : pbk
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注記
Includes bibliographical references (p. 155-161) and index
内容説明・目次
内容説明
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
目次
List of Figures and Tables
Acknowledgements
Foreword
Preface: Bradford, 1980-2014
Chapter 1: Introduction
Chapter 2: The practitioners - profiling the ubiquitous DMO
Chapter 3: Urban destination marketing operations
Chapter 4: A critique of the theory of marketing competitive advantage
Chapter 5: Towards a new 'middle-range' theory - the dynamics of urban destination marketing
Epilogue: Coventry, Millennium Eve 1999
References
「Nielsen BookData」 より
