Organization and marketing
著者
書誌事項
Organization and marketing
（Routledge library editions, . Marketing ; 23）
Routledge, 2014
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
Reprint. Originally published: London : Croom Helm, c1985
内容説明・目次
内容説明
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
目次
Introduction. 1. The Tasks of Marketing 2. Organizational Choices 3. The Contingencies 4. The Logics of Organizations 5. Conflict and Integration in Marketing.
「Nielsen BookData」 より