Managing marketing information

Author(s)

• Piercy, Nigel F.
• Evans, J. Martin (John Martin)

Bibliographic Information

Managing marketing information

by Nigel Piercy, Martin Evans

（Routledge library editions, . Marketing ; 17）

Routledge, 2015

Note

Includes bibliographical references and index

Riprint. originally published: Croom Helm : London, 1983

Details

• NCID: BB18206084
• ISBN:
  • 9781138793149
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: 223 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Information storage and retrieval systems -- Marketing
• Parent Bibliography ID:
  • BA62797390