The early advertising scene
著者
書誌事項
The early advertising scene
（Routledge library editions, . Marketing ; 10）
Routledge, 2014
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注記
Reprint. Originally published: Wood Dale, Ill. : H.B. Leachman, c1949
内容説明・目次
内容説明
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
目次
1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.
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