Marketing organisation : an analysis of information processing, power and politics

Author(s)

• Piercy, Nigel F.

Bibliographic Information

Marketing organisation : an analysis of information processing, power and politics

Nigel Piercy

（Routledge library editions, . Marketing ; 20）

Routledge, 2014

Note

Includes bibliographical references (p. [214-229]) and index

Riprint. Originally published: London : George Allen & Unwin, 1985

Details

• NCID: BB18208545
• ISBN:
  • 9781138791510
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 238 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Decision making
• Parent Bibliography ID:
  • BA62797390