Capitalism and the consumer
著者
書誌事項
Capitalism and the consumer
（Routledge library editions, . Consumer behaviour ; v. 6）
Routledge, 2015
- : set
- : hbk
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注記
Reprint. Originally published by George Allen & Unwin, 1936
内容説明・目次
- 巻冊次
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: set ISBN 9781138792760
内容説明
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
目次
1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer
- 巻冊次
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: hbk ISBN 9781138832756
内容説明
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory.
目次
Chapters 1-10, untitled.
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